Discover the full potential of your employees and products
The hospitality industry is changing: falling customer numbers and rising costs are presenting businesses with new challenges. To remain competitive, businesses need to optimize and manage their sales in a targeted manner. We provide you with clear strategies for identifying sales-boosting measures and measuring their success.
What our solution brings you
Customer satisfaction and sales go hand in hand. We show you how you can take targeted, data-supported initiatives to optimize your sales and sustainably increase turnover.
More turnover with fewer guests
Optimize your sales per customer by focusing on efficiency and targeted sales promotion.
Transparency
Gain valuable insights into the performance of your products. Identify bestsellers and discover potential to take targeted action.
Targeted measures at the PoS
Develop targeted measures and implement them directly at the point of sale to maximize customer satisfaction and sales.
Recognizing changes in consumer behavior
React flexibly to trends and changing consumer behavior in order to remain competitive at all times.
Employee competence
Improve the sales and product knowledge of your employees on the sales floor to achieve optimal advice and more sales.
Performance review
Measure the success of your measures and make targeted adjustments to achieve continuous improvements.
How we increase your sales
Sales analysis by product group
Gain detailed insights into the sales of your product groups in order to make targeted decisions and adapt sales strategies.
Contribution margin optimization & assortment planning
Increase your contribution margin by implementing targeted measures to increase sales while keeping an eye on costs. A detailed analysis of your shopping basket mix and product group distribution provides you with targeted recommendations to optimize your product range.
This ensures that your product range is perfectly tailored to your customers' needs and meets their expectations.
Active marketing control & sales promotions at the PoS
Use data-based marketing measures to target campaigns and get your products to the right customers at the right time. Play out targeted sales promotions directly on the sales floor to appeal to your customers and promote the sale of specific products.
From planning to optimization:
How we achieve your goals together
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Step 1: Strategic planning and target definitionTogether, we develop a sales strategy based on your goals. With a central data landscape and relevant KPIs, we create a sound basis for planning and implementing initiatives and measures.
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Step 2: Implementation and data collectionThe measures are implemented and continuously monitored at all levels. We collect data to enable data-based control at all times.
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Step 3: Review and analysisWe keep an eye on sales figures and KPIs through regular reviews. Deviations are analyzed and corrective measures are initiated immediately to keep the project on track.
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Step 4: Optimization and adjustment
Findings from the reviews are incorporated into corrections, which are clearly communicated and followed up. In this way, we ensure that the improvements are anchored in everyday life.
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Step 5: Continuous improvementThe process is regularly reviewed in order to flexibly adapt the strategy to market changes and ensure long-term success.
Customers who have already maximized their sales
For example, if we notice that sales are falling due to roadworks on the doorstep, this is an impetus for change. In such a situation, we can focus more on the individual guest and thus increase the average receipt or use the time gained for internal training.
- Jan Hause, Joint Venture Partner of FR L'Osteria SE
For example, we have noticed that sales of vegan or vegetarian products increase in stores near a butcher's shop at lunchtime and that we sometimes have too few products.
- Sebastian Becher, Area Sales Manager at BrotHaus GmbH
Hiring runners in locations with large areas to give service staff more time for individual guests. The effects, such as increased sales and upselling, are tracked via the POS. sell & pick integrates and analyzes the data from the POS and the personnel management system to evaluate productivity. By directly comparing the time periods before and during this action, it can be directly determined whether this measure improves productivity.
- Zachary Hahne, Head of Treasury at apeiron
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Get the solution that boosts your sales
Contact us today and let's find out together how our solution can support your business.