About us

Find out who we are, what we stand for and what drives us to shape the future together.
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Our mission

Our mission is to give people the freedom to focus on the essentials as process improvers. We empower and support our customers in the hospitality industry to optimize their processes and drive digitalization to achieve transparency, efficiency and better results. With our holistic information and process platforms, we offer economical and reliable overall systems that bundle all relevant information and close process gaps.

about-us

How we make our mission a reality

We want to use real-time analysis and artificial intelligence to provide companies with a new kind of information transparency in order to manage and develop employees according to their individual strengths. We are passionate about changing and improving processes and connecting the online and offline world for hospitality.
Data-based decisions for rapid implementation

Our solutions enable you to go directly from data analysis to the field. This means you can act quickly and in a targeted manner based on real-time analyses and clear recommendations for action.

Seamless integration of central control and operational implementation

We link central control with operational implementation on site. This creates meaningful processes that build trust and strengthen your company's management and implementation expertise.
Holistic systems for personnel, merchandise and sales planning

Our systems optimize personnel and merchandise planning, reduce manual effort and create transparency. Expert knowledge is transformed into practical systems that your team can easily use.

State-of-the-art technologies to support your team

By using artificial intelligence and automated processes, we help you to master digitalization. Together with our Customer Success Team, we create the bridge between technology and people to provide your team with optimal support and ensure long-term success.

Our values
passion

Passion

We are pioneers in the industry and are always ready to make it better, more digital and more modern. With our experience, commitment and enthusiasm, we want to create the conditions for our customers and encourage them to realize their goals. We are ready to tackle every project with full commitment, uncompromising quality and tireless enthusiasm.

reliable

Reliability

We maintain a direct line to our customers - throughout the entire partnership cycle. Our customers can always rely on us to be there for their problems, challenges and wishes as a point of contact at eye level. From initial technical advice to rapid problem solving during the ongoing process, customers can rely on our expert support.

open

Openness

We expect our customers to be open to digital change. This is why we approach our market environment and our customers with the same openness. In this way, we ensure that we are constantly developing ourselves and have the greatest possible understanding of our customers' problems, challenges and wishes.

Trust

Credibility

Our experience and technical expertise make our value proposition credible. Competent employees and proven products and services underpin this value. Customers trust our expertise and recognize the potential for improvement for their company in exchange with us.

Story of sell & pick

2015

Foundation

The idea for our company was born out of our passion for team sports
In sport, the key to success is the willingness and motivation of each individual player.

We transferred this insight to the sales sector: here, too, success depends to a large extent on the willingness and motivation of the sales staff. With this basic idea in mind, we laid the foundation for the development of our first solution - one that focused not only on technical efficiency, but also on the people behind it.

First employees and the first steps
With our vision in mind, we made a small but ambitious start.

Our first employee was quickly on board and together we developed the first mock-ups for the first version of our software. Our goal: a practical solution that would increase the motivation of sales staff and sustainably improve the company's success.

The focus on analyses and the maturity model
In the next phase, we expanded our solution into the maturity model, which focused on the needs of management.

Analytics increasingly became the heart of our platform - the ability to analyze comprehensive data and make informed decisions based on it.

The challenges of hospitality and our further development
Over time, the challenges in the hospitality industry have become increasingly clear:

rising cost pressure, acute staff shortages and increased complexity in the management of operational processes. Companies were increasingly confronted with a digital overload. Numerous software systems led to data silos and process control became increasingly complex.

The solution: Combining data and making decisions
As a logical next step, we decided to create a central platform that brings together all relevant data.

By analyzing this data, we were able to help management make better decisions and put them into practice efficiently. The result: our solution not only enabled higher sales and productivity, but also more time for the essentials.

Our growth
We have now grown to 19 employees who all share the same vision:

We want to revolutionize the hospitality industry by transforming digital overload into efficiency, success and human added value.

2024

Become part of the success story

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