How BrotHaus efficiently manages the performance of 62 specialist stores
Reference bread house

Laborious and time-consuming processing of confusing amounts of data from various software systems often resulted in delayed responsiveness and caused a lot of frustration among employees. All of this is now a thing of the past at BrotHaus since the bakery has been relying on sell & pick's digital business management system.

The customer

A love of the product, tradition and, above all, quality - these are the ingredients for good bread from BrotHaus. The artisan bakery operates around 60 locations in the greater Nuremberg area.

As Deputy General Sales Manager, Sebastian Becher is jointly responsible for the operational management of all branches. Together with General Sales Manager Dirk Nickolaus, he is responsible for the regional managers, who are responsible for managing the individual specialist stores in their regions. The digitalization of workflows and processes in his area of activity is particularly important to him.

The challenge

Sebastian and Dirk, together with their team, ensure that all sales locations are managed efficiently and that sales generate a profit after deducting all costs.

With around 60 specialist stores, keeping an overview and paying attention to all locations at all times can quickly become a challenge. BrotHaus uses a system with various key figures for this purpose. This allows not only the locations with the biggest problems to be identified, but also the problems themselves (e.g. turnover too low, personnel costs too high, returns rate too high).

It is important that the most important analyses and reports are available in a clear and comprehensible manner with minimal effort and in the shortest possible time. The software systems used (e.g. cash register system, PEP or merchandise management) can provide all the figures, but not at the speed and in the desired graphical format with the resulting recommendations for action.

The high demands of BrotHaus meant that it took a lot of time to filter the data and view it from different perspectives. This often led to excessive demands and frustration among employees. This made it difficult for Sebastian's team and his regional managers to quickly identify potential for action in the specialist stores and react to changes in customer sales behavior in good time.
BreadHouse_Brezn

The solution

BrotHaus had long been looking for an integrated solution for the comprehensive analysis of all business-relevant figures in order to efficiently derive measures for action. sell & pick impressed with its holistic approach, appealing visualizations and high degree of willingness to respond to individual needs.

The requirements of BrotHaus were defined in several workshops and combined with the best practices of sell & pick. The result was a platform for the holistic analysis of business figures and optimization of operational processes.

Thanks to sell & pick 's rights-role concept, the various user groups only have access to the information they really need. A regional manager can thus focus optimally on the specialist stores in his own area, while Sebastian has an overview of the entire company.

With sell & pick, questions can now be answered in no time at all:

  • "Which products have generated the most sales at which times of day on which days of the week?"

  • "What influence do the weather,vacations, national holiday or other events have on my sales figures?"

  • "Which specialist stores have the highest staff costs?"

  • "Which stores had the most returns?" (In the bakery business, returns are products that could not be sold)

In addition, optimization potential across the entire business can be identified at a glance in a short time and without time-consuming searches.

The result

Thanks to sell & pick, Sebastian and his team can identify anomalies and problems within a very short space of time and immediately derive appropriate measures for action. This includes not only improving processes, reducing returns or avoiding out-of-stock situations, but also optimizing all business figures.

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